Seo Complete Tutorial
ContentDomain name selection
Title tag
File name selection
Meta keyword tag
Meta description tag
Meta revisit tag
Bold tag and Strong tag
Anchor tag
Image alt tag
Other techniques you must check
short tail keyword vs long tail keyword
Domain name selection :
Search engines considered domain names in optimizing the web pages in the Search Engine Results Page ( SERP ).
Google excluded domain name optimization in optimizing the pages in the SERP. We can choose any domain name. It can be your company brand name or anything. But remember the domain name which you had chosen should not be the other company's brand name.
Suppose you want to open a company website and your brand name is PEPSI. And there is another popular brand called COCACOLA .So you can open your domain any of this
www.pepsi.com
But you can not open
www.pepsi-something.com
www.cocacola.com
If you select the domain name having two or more words then we can use hyphen( - ) in between the words.
This will make easier to remember and Search Engines can understand the domain names easily if any related keywords search is done.
If you want to popularize about your product or services of your company then you can choose the domain name with country TLD's.
If you want to optimize you web page globally choose any TLD's as .com, .org, .net
If more than one word is used in the file name then the words should be separated with hyphen( - ) or underscore ( _ ). We should not separate the keywords
with spaces in between the words because search engines could not understand the words separated with spaces. hyphen( - ) and underscore ( _ ) are treated
as spaces by the search engines. To avoid those type of problems we should takes proper care while writing the file names. The above things must be
remembered while doing file name optimization.
Example :
luxury-hotels.html
cars-for-sale.html
online_travel_bookings.html
The number of characters in the title tag should not exceed 70. Otherwise the search engine consider the page to be spam
Title Optimization plays an very important role in SEO. Google concentrates more in the title tags rather than meta keywords.
The targetted keywords should be placed in the title tag. And the keywords should be separated with commas ( , ) or hyphen ( - ).
Avoid using stop keywords like for, in, at, as etc in the title tag. These stop keywords does not have any good impact in SEO title optimization. Instead of that they decrease the limit of characters to be used in the title tag.
Short tail keywords are most preferred than Long tail keywords in the title tag
Repeation of keywords in the title tag must avoided. Otherwise the page will be considered as spam by the Google search engine.
Meta tag keywords:We write meta keywords in the page to inform the search engines about the main keywords. Google search is not considering the meta keywords in optimizing the web page. But yahoo in considering the keywords in the meta tag. Use limited keywords separated with commas(,).
Example:<meta name="keywords" content="keyword1, keyword2, keyword3,etc../>"
Meta tag description :
These are very important in optimizing. We must use meta description in every web page. This is the best part after the title tags. The description should be meaningful along with the inclusion of the keywords. The character limit for the Google is 160. For Yahoo is 165. MSN is 200+. So it would be better not to exceed 160.
Example:<meta name="description" content="This is the description of this webpage. The description should be included with the targetted keywords for this page."/>
Meta Revisit :
Meta revisit is used to define after how many days the crawler should revisit the page. We will guide the crawler to update our web pages for regular intervals. Here we define the time interval for regular updations.
Example:<meta name="revisit& content=" 7 days" />
Header tags :
Header tags includes <h1>, <h2>, <h3>, <h4>, <h5>, <h6>. All the header tags have importance in seo.
Header tags increases the importance of the targetted keyword and help in seo to get top ranks in SERP results.
priority : h1 > h2 > h3 > h4 > h5 > h6 > b > p
Behind these header tags. bold tag (<b> or <strong>) also has very important role in seo. Make the targetted text where every necessary. But dont do it unnecessarily because google follows the strict rules If every word is made bold google may ban your web page. So be carefull while doing on page seo to your webpages.
Pragraph tag :And next follows the paragraph tag(<p>). Keep the paragraph content in the paragraph tag(<p>)
Anchor tag :
Anchors text are very importance to seo
<a href="http://www.quickheed.com"> anchor text seo </a>
More than 100 links in page is considered as spam by Google.
Image tag are important in seo(alt tag)
<img alt="example for image optimzation" src="image/sample-image.jpg" />
| Priority | Name | Restriction | Example |
|---|---|---|---|
| 1* | Title tag <title></title> |
Most important Number of characters <=70 Use comma or hyphen in seperate keywords in title tag Use keywords less than three words Avoid this words for, in, at, as |
<title> ipad.com - wonderful device ,graceful device </title>
|
| 1 | Domain Name | The domain name which you had chosen should not be the other company's brand name |
Brand name : PEPSI Domain name : www.pepsi.com |
| 1 | File name | When more than one word use, you must use Hyphen( - ) or Underscore ( _ ) instead of space. |
luxury-hotels.html
|
| 2* | Meta tag Description |
The character limit for the Google is 160. The character limit for Yahoo is 165. The character limit for MSN is 200+. Use Description meta tag in per page |
<meta name="description" content="This is the description of this webpage. The description should be included with the targetted keywords for this page."/> |
| 2 | Meta tag Keyword |
Short tail keyword is better and powerful than long tail keyword Use synonyms of your keywords |
<meta name="keywords" content="keyword1, keyword2, keyword3,etc../>
|
| Meta revisit | <meta name="revisit& content=" 7 days" /> |
||
| 2 | Header tag <h1>, <h2>, <h3>, <h4>, <h5>> |
Contains header tag in per page <=7 |
<h1>h1 tag<h1>
|
| 3 | Strong and Bold tag <strong></strong> <b></b> |
Bold tag and strong tag is necessary. Don't use all text in bold | <b> Bold tag </b> |
| 3 | Paragraph tag <p></p> |
Take yoru contents in paragraph tags | <p> Bangladesh is a wonderful country. We live in this country with peacefully </p> |
| 4 | Anchor tag |
Must be use <=100 links per page Do not use only file name Use full links with your domain names Must need more anchors 20-100 |
<a href="http://www.quickheed.com"> anchor text seo </a>
|
| 4 | Image Alt tag | For images found the alt tag is necessary | <img alt="example for image optimzation" src="www.pepsi.com/image/sample-image.jpg" /> |
|
TLD
www.mysite.com". In this name ".com" is called as Top-level Domain Name ( TLD ). And mysite is called as second level domain name.
There are 7 Top-level Domain Names. ".com, .org, .net, .edu, .gov, .int, .mil".
Of all the above ".com, .org, .net" can be chosen by anyone. whereas ".edu, .gov, .int, .mil" are for limited purposes.
If the no:of words is less than or equal to 3 then the keywords are called as Short Tail Keywords
Example:
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seo
search engine optimization
If the words are more than 3 in a keyword or query. Then it is called as Long Tail Keyword. Short Tail Keyword searches are done more when compared
to Long Tail keywords in the search engine.
Example:
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free search engine submission list
search engine optimization services in london
If you need more help to be an expert in seo please you may see this links
|
google.com quickheed.com seo-tutorial.seoadministrator.com inlineseo.com pageranklift.com - A well desgined blog where you can learn latest news and techniques of seo cleverstat.com back-links.org - A well desgined blog where you can learn latest news and techniques of seo rlrouse.com - A complete tutorial of seo rohitseoexpert.blogspot.com enzoewens.com - A well desgined blog where you can learn latest news and techniques of seo seooptimizations.com - a log where you can learn tips and tricks for seo |
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